Performance & Growth Marketer · 22+ Years

Stop Guessing.
Start Crushing It.

Paid social, lead gen, affiliate strategy, and media buying — built for brands that want measurable ROI, not vanity metrics.

Real Client Result · Meta Ads ▲ 38% MoM
$2.4M
Revenue generated for a D2C brand · 90-day campaign
Return on Ad Spend
6.8×
Cost Per Lead
↓ $4.12
Click-Through Rate
4.7%
Conversion Rate
12.3%
MetaMeta Ads
GoogleGoogle Ads
TikTokTikTok Ads
LinkedIn Ads
PinterestPinterest Ads
SnapchatSnapchat Ads
XX Ads
HubSpotHubSpot
Klaviyo
ShopifyShopify
MetaMeta Ads
GoogleGoogle Ads
TikTokTikTok Ads
LinkedIn Ads
PinterestPinterest Ads
SnapchatSnapchat Ads
XX Ads
HubSpotHubSpot
Klaviyo
ShopifyShopify

Sound familiar?

Most brands are burning budget on campaigns that look busy but don't convert. Here's what we fix.

Ad Spend With No Clear ROI

You're running campaigns across multiple platforms but can't tell which are actually driving revenue — so you cut everything or keep wasting money.

Leads That Don't Convert

High volume, low quality. Your funnel is full of people who'll never buy, while the ones who would are never seeing your ads.

No Cohesive Strategy

Siloed campaigns, inconsistent messaging, and no unified attribution. Every channel feels disconnected from the actual business goal.

Numbers that actually matter

22+ years of campaigns, across every vertical. These aren't projections — they're receipts.

Average ROAS Delivered
$0
Average Cost Per Lead
0M+
Ad Spend Managed
0+
Years in Performance Marketing

Services built for performance

No retainers for the sake of retainers. Every engagement is tied to measurable outcomes.

01

Paid Social

Meta TikTok LinkedIn Pinterest

Full-funnel campaign architecture across every major social platform. Creative strategy, audience building, A/B testing, and ongoing optimization — all tied to your actual revenue targets, not impression counts.

02

Lead Generation

Multi-channel CRM Funnels

Lead gen programs engineered for quality, not volume. Landing page architecture, lead scoring, CRM integration — we build systems that fill pipelines with buyers, not tire-kickers.

03

Affiliate Consulting

Recruitment Fraud Prevention Tracking

Build, scale, or audit your affiliate program from the ground up. Partner recruitment, commission structure, fraud prevention, and performance tracking — whether starting from zero or fixing what's broken.

04

Media Buying

Display Native Programmatic

Strategic media planning and direct buying across display, native, programmatic, and social. Budget allocation, audience targeting, frequency capping, and attribution — done right the first time.

The metrics that move your business

Vanity metrics don't pay the bills. We track what matters and cut what doesn't.

Return on Ad Spend (ROAS)

Every dollar tracked back to revenue. No fuzzy attribution.

Cost Per Acquisition (CPA)

What it actually costs to get a paying customer, not just a lead.

Customer Lifetime Value (LTV)

We optimize for long-term profit, not just first-touch conversion.

Pipeline Velocity

How fast leads move through your funnel and where they stall.

Channel Performance Index
Meta Ads92
Google Ads87
TikTok Ads78
LinkedIn Ads71
Affiliate84
Programmatic65

Justin Reynolds

I've spent 22+ years in the performance marketing trenches — not in theory, but running real budgets for real businesses across e-commerce, SaaS, finance, health, and beyond.

I've managed $50M+ in ad spend, built affiliate programs from zero to seven figures, and scaled lead gen programs that fill pipelines without torching CPLs. I work with brands that are serious about growth and want a partner who's accountable to numbers.

No bloated agency overhead. No junior account managers running your campaigns. Direct access to senior expertise on every engagement.

Meta Blueprint Certified Google Ads Certified 22+ Years Experience $50M+ Ad Spend Managed B2B & B2C E-commerce SaaS Lead Gen
22+
Years running paid media campaigns across every major platform
$50M+
Total ad spend managed across e-commerce, SaaS, and lead gen
200+
Campaigns launched and optimized across B2B and B2C verticals

From audit to results in 4 steps

No 6-week onboarding. We move fast, test smart, and scale what works.

01

Audit & Diagnose

Deep dive into your current campaigns, attribution, creative, and conversion funnel. We find the leaks before we pour more budget in.

02

Strategy & Architecture

Full-funnel campaign map. Channel selection, audience segmentation, creative direction, and budget allocation — all tied to your KPIs.

03

Launch & Test

Rapid deployment with structured A/B testing. Creative variants, audiences, bidding strategies — we eliminate guesswork early.

04

Optimize & Scale

Weekly performance reviews, ongoing optimization, and systematic scaling of what's working. Reporting you can actually read.

Let's build something that actually converts.

Free 30-minute strategy call. No pitch deck. No obligation. Just a direct conversation about where your campaigns are leaving money on the table.